Internet Communications

How can businesses survey their customers for free?
Answered by Science Channel
  • Science Channel

    Science Channel

  1. One way to do this is for a business to put short poll questions on its Web site. No one wants to take a long, boring survey, so businesses need to make sure the questions are fun and interesting to answer while also revealing respondents' behaviors, trends and tastes. By using the same questions repeatedly, over the space of a year, for example, businesses can get a good handle on trends. The results of surveys are more authentic if businesses allow for responses from different demographics [source: Yahoo! Small Business].

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