Internet Communications

Why do companies use pop-up ads?
Answered by Science Channel
  • Science Channel

    Science Channel

  1. Marketing firms recommend pop-up ads for companies despite the fact that they are such an annoyance to many Web surfers. Meanwhile, because so many people use pop-up blockers, which prevent the ads, companies wonder how effective pop-up ads could possibly be as a means to advertise their business. Companies with small advertising budgets still go with them, though, since they're cheap and simple to set up.

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