Culture and Society

How long can the 'creator economy' last?
Answered by Paul Saffo
  • Paul Saffo

    Paul Saffo

  1. Paul Saffo Futurist, Managing Director of Foresight at Discern Analytic


    Oh, it's probably got 50 years in it. Economies, amidst all these rapid periods of change, there are some things that are paced more by culture. The important thing about this creator economy -- and I don't know if "creator" is going to be the right term. I like creator because it contrasts with creatives. Creatives are elites who sell fancy things that hang on walls and we pay money for. Creator is a much more ordinary activity.

    The one thing I can say is we're at the moment in the creator economy where we were with the consumer economy in 1952, '53, '54. And there was a whole lot about the consumer economy that did not make sense until the 1960s.

    The same thing is happening today. We're just beginning to work this stuff out, so there are lots of contradictions in this new economy. We'll work them out. But in the meantime, there's going to be lots of turbulence and lots of change and surprises.

    More answers from Paul Saffo »

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