Music is promoted through marketing, advertising, publicity and tours. The actual look of a CD or music video is usually created by an art department. Promotional videos and merchandise keep a musical artist's name in the public eye. Promoters make sure the music gets played on the radio by offering fan meetings, appearances and visits to radio shows, so the fans will hear and want to buy the music. The more an artist sells, the bigger his or her popularity is, and this helps the artist pursue and fund subsequent projects.
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