Culture and Society

Why is radio so important to the music industry?
Answered by Discovery Channel
  • Discovery Channel

    Discovery Channel

  1. Just as radio stations need a constant supply of new music to broadcast what audiences enjoy, record labels need the radio stations to play their albums in order to sell them. If the radio station plays music that attracts more listeners, it will be able to sell advertising time. This way, both the radio station and the record label benefit. When the record company is ready to release a new album, the promotions or sales departments go into high gear to obtain radio time for the songs on the album. This can be accomplished more easily if the radio station and the record label have a good relationship. One thing a label can't do though is pay money to a radio station for the station to play a particular artist's songs. That's called "payola," and it's illegal.

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